G.I. Joe is a line of military-themed articulated "action figures" produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. Armed Forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force) and Action Marine (Marines). The term G.I. stands for Government Issue[1] and became a generic term for U.S. soldiers (predating the action figures), especially ground forces. The development of G.I. Joe led to the coining of the term "action figure".

G.I. Joe: The Rise of Cobra is a 2009 American live-action film adaptation of the G.I. Joe. The fight between good and evil comes alive with the clash between GI Joe and Cobra! Cobra Commander will stop at nothing to conquer the Earth and the only thing standing in his way are the brave fighting men and women of GI Joe. Browse our costumes catalog for some of the most popular characters in the GI Joe universe like Snake Eyes, Storm Shadow, and Duke, in adult and children's sizes.